By Natalia Gomez
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December 10, 2021
An important part of keeping your employees happy is to align them with your purpose to make them feel empowered and driving change. Here are some tips for doing this: Finding your purpose should be the most important thing to bear in mind while you are making a profit. How to make a profit while making a difference. (Source: Ted Talks) Choice, a connection to a common purpose and establishing a bridge are the pillars that help leaders stabilize their teams during transitions. (Source: HBR) Loyalty and emotion are key results to how brand management has been changing due to technology . Personalizing messages and listening to consumers also plays a key role. (Source: INC) Thinking people first is the solution to eliminating the need for change management. (Source: Forbes)